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“Sing Outside The Box” awarded 200.000€ by the Creative Europe programme.

The European Commission selected the project for funding under the “Creative Europe - Small scale cooperation project” strand, with a co-funding of up to 200.000€ over 24 months.


Singing “outside the box” to meet new audiences

How can collective singing get out of conventional choral venues and reach out to new audiences? How can collective singing appeal to younger generations? What aspects of the rehearsal process, of the repertoire, of the performance could be upgraded to better answer the expectations of millennials and of the following generation?
“Sing Outside The Box” will test innovative audience development methods during two sessions of the EuroChoir and different ateliers and concerts at the EUROPA CANTAT Festival in Tallinn and disseminate these methods to multipliers.
The EuroChoir is a European choir gathering up to 60 talented emerging singers. Its sessions are held once a year in a different country. A 2 years cycle  was set up, under the supervision of acclaimed conductors: Maria van Nieukerken (NL), Lorenzo Donati (IT)  and Mikko Sidoroff (FI).
After the sessions 2017 (Utrecht) and 2018 (Helsinki), the choir will present its work as special guest of the EUROPA CANTAT festival 2018 in Tallinn. The themes of the project will also be developed along the festival, with 3 ateliers for singers and 10 workshops for conductors dedicated to the themes:

  • Go out and meet new audiences: Use of unusual concert venues, concerts in the frame of non-choral or even non-musical events.
  • Staging: Develop innovative approaches to staging, with a focus on the specific abilities of singers as instruments (movement, sound spatialisation, blending in the audience, etc.).
  • Technical development: use of lighting and sound reinforcement as an artistic element
  • Pedagogy: foster access for non readers, non trained singers, to discover the fun of collective singing.
  • Involve choirs, conductors and singers in an active recruiting process of active and passive audiences

Leveraging the prescriptive power of the Eurochoir, of the EUROPA CANTAT festival, and the power of the European Choral network (and two of its international conferences), the project will help redefine a new benchmark for collective singing.


Coordinator: Estonian Choral Association (EE) www.kooriyhing.ee

  • Sulasol (FI) www.sulasol.fi
  • ZIMIHC (NL) www.zimihc.nl
  • European Choral Association - Europa Cantat (DE) www.europeanchoralassociation.org


Facts and figures

  • Total budget: 340.000€
  • EU co-funding: 200.000€
  • May 2017 to April 2019


More information

Estonian Choral Association
Roosikrantsi 13, 10119 Tallinn, Estonia
ph: +372 627 44 51, +372 627 44 50, fax: +372 627 44 59
E-mail: kooriyhing(at)kooriyhing.ee


Conference "Sing outside the box"

Tallinn, Estonia | 6-8 October 2017

organised in collaboration with the Estonian Choral Association


Continuing the line of conferences discussing hot topics of the choral world, we are organising the public conference “sing outside the box”. We are setting up an exciting programme focusing on “different” ways to perform, to interact with (new and younger) audiences, and cooperation with other art forms. On Friday evening and Saturday afternoon, you will discover new ideas, exchange along practical sessions and maybe even sing (outside the box, of course…).

The conference will end with a concert on Saturday evening.


Co-funded by the Creative Europe programme of the European Union

The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsi­ble for any use which may be made of the information contained therein.